Most plans fail for reasons that were knowable. And known.

The knowledge that would have changed the plan usually exists somewhere in the business, just not in the room where it is approved and not with the people left to deliver it. SPG Advisory works across this divide.

strategy   performance   growth

The problem we solve

Most business cases don't survive contact with the organisation

The business case arrives well made. It has been modelled, challenged, walked through multiple committees and signed off. Then delivery stalls and the explanations assemble themselves: the market moved, integration was harder than expected, the team needed more time. This is, almost without exception, untrue.

The shorthand for what actually happened is culture. The more precise description is ownership. The people who approved the case and the people who have to deliver it are, in most organisations, different people on different timetables. By the time the cost arrives or the revenue is missed, the authors have moved on and no one is left to close the gap.

A pattern, seen from the inside

Three ways a sound case fails to deliver and not one of them is the strategy

01

Imagined synergy

The deal case rests on cultural and organisational conditions that do not, in fact, exist. What looked like alignment in the slide deck turns out to have been optimism. PowerPoint is a more forgiving environment than Teams.

02

The EBITDA trap

The valuation strips out the intangibles, the trust, capability and institutional knowledge that took a decade to build and, with them, the things that were actually driving the returns. The arithmetic was impeccable, which was rather the problem.

03

Build it and they will come

The belief beneath it runs deeper than a skipped market test. A good enough product, the thinking goes, summons its own demand, which is sometimes ignorance and more often the arrogance of being too certain to ask. The customer, it later emerged, had not been consulted on their role in it.

Who is behind it

An operator's read, not an observer's

SPG Advisory is led by Stephen Grainger. I've spent twenty-five years inside the companies that move securities, money and data, building products and services that customers actually bought. I know how markets work and, more usefully, how the people inside them do. I've built and delivered business cases I owned to the very end and never signed one I wasn't prepared to see through. I've been handed the other kind too: cases carrying so many assumptions they were dead before the Excel workbook was saved. Worse were the ones with no case at all, where success, if it came, was pure luck. I've worked somewhere that rewarded the hard, exposed call, so I know this gap can be closed. Most places have never really tried, which is why the safe and wrong decision keeps winning. If any of that sounds familiar and it's holding you back, talk to me.

Goldman Sachs · Global Head of Market Infrastructures & Bank Relations
Mastercard · Scaled Cross-Border Services from under $10M to over $100M
SWIFT · Global Head of Data & Services; grew revenues from €120M to over €200M

Most of what sinks a good plan was visible from the start, to someone, somewhere in the business. It was never anyone's job to say so.

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